The world printing machinery market is influenced by various factors such as GDP trends, the growing trend towards personalized advertising (variable imaging) and print-on-demand, increasing demand from end-use industries, widespread acceptance of digital printing machinery, automation of prepress workflow, technological advancements, and introduction of integrated machines (hybrid printing press) among others.

Computer-to-plate and Computer-to-press technologies are increasingly transforming the printing landscape. On the regional front, markets to watch out for include pockets of growth such as China, India and other Asian countries, Eastern Europe and Latin America.

Akin to electronic media, print media would continue to be a significant element in the communication mix. Shortened product and information life cycles have turned the trend towards targeted and smaller print runs. Europe is the largest printing machinery and supplies market (http://www.strategyr.com/MCP-2574.asp) worldwide, estimated at US$9.7 billion in 2007. United States and Asia follow at second and third positions respectively. Collectively, the three regions represent about 78 percent of the worldwide share.

The global digital printing machinery market (http://www.strategyr.com/MCP-2574.asp) is estimated at US$4.1 billion in 2007. Europe is the largest market followed by the US. Together, they account for close to 70 percent of worldwide sales. Printing presses market (http://www.strategyr.com/MCP-2574.asp) is projected to record a CAGR of nearly 3% through 2010.

The industry continues to experience consolidation trends due to mounting costs, shrinking margins and pricing pressure. Leading market participants include Agfa-Gevaert Group, Bobst SA, Dainippon Screen Manufacturing, Dover Corp, Eastman Kodak, Goss International, Heidelberger Druckmaschinen AG, Hewlett Packard, Illinois Tool Works, Koenig and Bauer, Komori, MAN Roland, Müller Martini, Oce NV, WIFAG, Xerox Corp and others. Germany is the largest producer of printing machinery worldwide. Players such as Heidelberger, MAN Roland and KBA dominate the global market with a sizable share.

"Printing Machinery and Supplies: A Global Strategic Business Report" provides a comprehensive review of market trends, drivers, challenges, product profile, players, competition, recent developments, mergers, acquisitions, and other strategic industry activities. Analysis is presented for major geographic markets such as United States, Japan, France, Germany, the UK, Italy, Asia, Latin America and the Middle East. Value analytics are provided for Pre-Press Systems, Printing Presses [Offset Printing Presses (Sheetfed Presses and Webfed Presses), Flexoprinting Presses, and Other Presses], and Post-Press Machinery & Equipment markets. The study also presents a detailed discussion on Digital Printing Machinery Market at the global and regional level.

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